On November 14, 1998, the Alliance for Lung Cancer Advocacy, Support and Education (ALCASE), an early predecessor to GO2 for Lung Cancer, launched the first Lung Cancer Awareness Day in the United States. This was planned to coincide with the American Cancer Society’s annual Great American Smokeout to engage the community in educating others and providing compassion and support while addressing the unjust stigma head-on.
Two years later, in November 2000, ALCASE expanded the annual effort and the first Lung Cancer Awareness Month (LCAM) was launched nationally to further galvanize the community to take action and increase awareness and support for the disease. Over 20 years later, LCAM currently reaches 20 million people every year across the U.S. and beyond.
In 2016, the International Association for the Study of Lung Cancer launched the LCAM Coalition to reach and engage a wider community of healthcare providers, researchers and patients across the globe.
Recognizing the opportunity to make an even more profound impact by combining forces, in 2021 IASLC gave GO2 for Lung Cancer stewardship of LCAM.org to further build the global movement for lung cancer.