WASHINGTON DC—This Lung Cancer Awareness Month, the global LCAM Coalition has launched a six-country digital and social media campaign to raise awareness about the impact of lung cancer. The disease strikes people of all ages, ethnicities and income levels. And, worldwide, lung cancer kills more men than any other cancer.

The campaign, which will run throughout November, is designed to raise public awareness about the importance of early detection to finding treatable and even curable disease. A combination of digital ads will target audiences in Australia, Canada, Ireland, New Zealand, the United States and the United Kingdom featuring a clear message—we need more research, more screening and better treatment options for people with lung cancer.